MSc in Design for the Fashion System, Gabriela Fabro Cardoso is a Fashion Designer post graduated in UX/Experience Design and is currently a PhD Student at Politecnico di Milano, Design Department. Her research interests concern the investigation of the role of design in the new seamless customer experiences between virtual scenarios and real products and how design can intervene in the development of phygital experiences and retail processes, within the disciplinary convergence/integration with the area of ICT and related technologies (IoT, AR, VR, AI).